MAKEUP PRODUCTS : LIPS MAKEUP

LIPS MAKEUP

1.LIPSTICK

Make-up products intended to color the lips, a mucous membrane, to modify the natural skin tone, changing its shape or natural volume, to conceal imperfections while protecting the lips against dehydration, and the drying out.

COSMETIC SHAPES 

RALstick : The most common form. The stick is cylindrical, shaped bush or cutaway. It weighs 3 to 5g and its diameter is more or less standard: between 11 and 13mm 

RAL Pens: Thinner and longer than the stick, it has a texture slightly different, more flexible and fluid. It allows a more trait precise and regular. Its diameter is around 9mm.

Liquid RAL: In bottles with applicator.

Lip glosses: In jars, small bottles, ball bottles which do not really color, stick and give a glossy finish, not very durable

LIPSTICK MARKETING

  • Lip glosses
  • Transparencies
  • The pearly ones
  • Satin
  • Mats
  • Non-transfers
  • Long outfits

CONSUMER EXPECTATIONS

  • A beautiful, pleasant, attractive, constant and stable RAL color over time
  • A melting, creamy, comfortable RAL that does not dry out or irritate the lips
  • An RAL with good glide, easy, precise and pleasant to apply A film-forming and
  • adherent RAL but without tackiness, without greasy effect or spinning Uniform
  • coverage RAL and significant shine or mattness that last over time A non-
  • rancishable RAL, with a discreet, pleasant and pleasant taste and fragrance A
  • solid and flexible RAL at the same time which does not break and is heat resistant
  • A RAL with cosmetic activities: protection, hydration
  • A RAL which does not whiten, does not turn rancid, does not ooze, does not turn over time
  • A RAL that gives the lips a full, plump, full appearance

COMPOSITION OF REDS LIPS

A lipstick is a dispersion of pigments in a solid matrix made of waxes and oils, to which can be added active substances such as bisabolol, lecithin, anti-oxidants, fragrances and aromas.

The formulation of an RAL consists of obtain a coherent mass: a skeleton of particles d e finely divided waxes which gives solidity and a matrix formed of pasty and liquid fatty substances or blah bodies not vs.

The consistency of the grape will be controlled by optimizing: The relative content of each component The choice of melting and solidification temperatures of each component.